FedEx - Native


The objective for FedEx's campaign was to shift the perception of the brand from delivery, end-of-line service provider to consider FedEx as a genuine business partner to help you grow your business.


CNN’s award-winning production team Turner Commercial Productions (TCP) interviewed five of FedEx's key clients in Asia and then published their stories about how these companies went from Local to Global with FedEx's help on CNN International's Native Ad Platform. The Native ad formats (native zone & native cards) elegantly and impactfully integrated FedEx's campaign next to contextually relevant news stories on CNNI and CNN Money. CNN also deployed Outbrain to amplify this message to a targeted audience across key countries in Asia.

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Over the 6 weeks campaign period, the Ad Feature generated:

  • +94,000 total page views
  • +82,000 unique visitors
  • 148M impressions delivered