Nanjing Tourism was seeking to increase awareness of their city on a global level, promote Nanjing as an international travel destination and create a user-interactive element to encourage brand buy-in.
CNN's award winning in-house creative agency, Turner Commercial Productions, created a unique and extensive stand-alone digital travel platform for Nanjing Tourism, while supporting their global TV campaign.
CNN consumers are frequent international travellers, who expect new, varied and authentic experience. They seek new destinations to visit, and undertake a range of activities on holiday and want to experience real life and culture at their destination. - CNN Consumer Connect: Travel & Tourism 2012*
- >325k Total pageviews during the sponsorship period**
- SEO Expertise - ranking top on Google
* CNN Consumer Connect - Travel & Tourism 2012 Base. All respondents worldwide from CNN English websites - 3,023
**Adobe Reports & Analytics. CNN Travel specials: Originals of Chine: Nanjing - http://travel.cnn.com/nanjing - Campaign Period 3rd Sept - 29th Dec 2013