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Globacom wanted to increase awareness of themselves as one of the leading telecommunications providers in both Nigeria and across the African continent. To coincide with their state-of-the-art technology launches and marketing drives, they partnered with CNN on a multiplatform sponsorship of CNN's newest African program, African Voices. The sponsorship of the weekly interview program includes a series of sponsored vignettes and co-branded tune-in promotional spots with exclusive sponsorship of the online and mobile extensions as well as a full PR & marketing campaign. The association with African Voices across Europe, the Middle East and Africa continues to fit with Globacom's brand mission.