The ENEL group wished to reinforce their identity as a leader in promoting cutting-edge, environmentally-friendly solutions in power generation and distribution. CNN’s Going Green quarterly programming was the perfect solution. Using a truly multiplatform campaign, they were able to target an affluent audience via sponsored segments and vignettes on CNN, co-branded tune-in promotional spots, website and mobile extensions including sponsorship of the online flight carbonator calculator. The association complemented ENEL’s commitment to providing world class renewable solutions to the energy sector and promoting sustainable business.