Get the Flash Player to see this player.
The partnership between Rolex and CNN goes back many years with their first sponsorship of "Golf Updates" and the Ryder Cup tournament on CNN International's World Sport.
Rolex' objective is to maintain a high level of brand awareness and convey their message of 'commitment to excellence' and the 'pursuit of perfection' in a consistent and coherent manner to their core target audience. To do this, Rolex exclusively sponsors three high-quality sporting programmes: Living Golf, Mainsail and Vive el Golf on CNN en Espanol, each with dedicated online extensions.