Longines has been a loyal client of CNN for several years and when their management defined horse racing as a strategic area, CNN created a bespoke sponsorship of Winning Post. This partnership includes sponsored segments and vignettes, co-branded tune-in promos and online content covering the world's main horse races from a 360 degree perspective (sport, business, glamour, innovation, etc…) CNN proved again its ability to attract the attention of a vast high-end audience with unique and entertaining programming.