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<!-- Alternate content for non-supporting browsers --> <h2 id="ref2">Latest in-port update: Rio de Janeiro</h2> <h5>Henry Sténson, SVP Communications, March 20th 2009 </h5> <img id="imgRight" src="images/homepage/rio/ericsson_4_cape_horn.gif" alt="Ericsson 4 at Cape Horn" width="264" height="137" /> <p>As the fifth and longest leg of the Volvo Ocean race powers on, three of the teams controversially failed to set sail. With this sprint getting underway in mid-February from Qingdao, China the teams have been heading for the cosmopolitan city of Rio de Janeiro, Brazil.<br /> <br /> <img id="imgLeft" src="images/homepage/rio/southern_ocean_fury.gif" alt="Southern Ocean Fury" width="121" height="115" /> This leg saw the teams having to navigate 12,300 nautical miles of ice gates and the treacherous seas at Cape Horn. Outbreaks of flu, decreasing temperatures and upward winds were all working against them. <br /> <br /> However Ericsson 3’s managed an incredible turn around. After finishing its fourth leg just hours after the rest of the fleet started leg five, the team rallied impressively, managing to start leg five within two hours and eventually taking the lead and full points for being the first to pass Cape Horn. Celebrations lifted spirits as both Ericsson yachts continue to sail an incredible leg. <br /> <br /> <img id="imgRight" src="images/homepage/rio/rumonautico.gif" alt="Instituto Rumo Nautico" width="181" height="93" /> The team’s imminent arrival in Rio de Janeiro has highlighted the achievements of Olympic Gold medallists Torben Grael (Brazilian skipper of the International crew) and his brother, Lars who, in 2000, founded the Grael Project. Now based at the Instituto Rumo Náutico (IRN) in Rio its ultimate goal is to attract children to the sport of sailing. This community-driven, cost-free initiative incorporates courses and competitions and enables school students and low income families to participate in the sport. To find out more about <a href="http://www.torben-grael.com/english/graelproject/" target="_parent">IRN click here</a>. <br /> <br /> Ericsson’s established, innovative partnership with Brazilian mobile operator, <a href="case_sust_gsm.html" target="_parent">LOCAL</a>, specializes in providing services to low income markets requiring limited mobility. Developing this partnership has encouraged greater efficiency in transmission, at the same time as providing healthy profit margins and a sustainable business model. <br /> <br /> This goes hand-in-hand with Ericsson’s broader vision of achieving internet access across the world, by driving innovation and standardization. Hear more about innovative broadband growth from <a href="spoke_sust_johan.html" target="_parent">Johan Wibergh</a>, Head of Business Unit Networks (formerly head of Market Unit Brazil).<br /> <br /> <img id="imgRight" src="images/homepage/rio/sony_ericsson_greenheart.gif" alt="Sony Ericsson GreenHeart" width="264" height="137" /> The ongoing challenge of adapting and specifying new business strategies in developing countries is at the heart of sustainability and technology leadership for Sony Ericsson in Brazil. By using local partnerships and Sony Ericsson products, many lives are being transformed. <a href="expert_sust_aldo.html" target="_parent">Aldo Liguori</a>, Global Communications and PR, explains the values of sustainable growth through such partnerships, as well as highlighting some of the most successful products relevant to these markets.<br /> <br /> Fatima Raimondi, Head of Ericsson Brazil, shares her vision of initiating sustainable and successful working partnerships. <a href="spoke_sust_fatima.html" target="_parent">Click here</a> for Fatima’s interview<br /> <br /> From Rio de Janeiro, the next destination is Boston, USA. The 6th leg of the Volvo Ocean Race sets sail on 11th April and race fans can follow the teams’ progress and all the action with mobile updates by texting:<br /><br /> 'race' to +46737494949 to follow the Volvo Ocean Race<br /> <br /> or 'Ericsson' to +46737494949 to follow Ericsson Racing Team <br /> <br /> <img src="images/homepage/cape/sten_sig.png" /><br /> <br /> <em><strong>Henry Sténson</strong>, SVP and Head of Communications, Ericsson </em><br /> <br /> <h2 id="#">Next in-port update: Boston</h2> <h5>coming soon... </h5> ...
