Asia Pacific – PAX Asia Q3’10 – Q2’11

% Monthly Reach
(TV + online)

All respondents

  1. CNN 26
  2. BBCW News 17
  3. CNBC 11
  4. Channel News Asia 7
  5. Bloomberg TV 24 6

Opinion Leaders

  1. CNN 47
  2. BBCW News 37
  3. CNBC 18
  4. Bloomberg TV 14
  5. Channel News Asia 9

C-Suite

  1. CNN 34
  2. BBCW News 25
  3. CNBC 17
  4. Bloomberg TV 9

Frequent Travellers

  1. CNN 48
  2. BBCW News 35
  3. CNBC 20
  4. Channel News Asia 17
  5. Bloomberg TV 14


Base: All 11 PAX markets (Australia, Bangkok, Hong Kong, India, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei, Tokyo)


Universe (Sample):

All respondents -14,627,000 (20,416)

C-Suites - 1,235,727 (6,669)

Opinion Leaders (2+ activities) - 1,598,989 (3,316 )

Frequent Travelers (3+ international air trips) - 1,777,669 (3,541)


Source: Synovate - PAX 2010/2011 (Q3'10 - Q2'11)