Europe - EMS 2011

Monthly reach %
(TV / Online / Mobile)

All respondents

  1. CNN 40.0
  2. BBC 37.7
  3. Euronews 30.0
  4. CNBC 17.8
  5. Bloomberg TV 13.2
  6. France 24 9.6
  7. Aljazeera English 6.5
  8. RT Russia Today 3.6

Opinion Leaders

  1. CNN 56.5
  2. BBC 52.3
  3. Euronews 39.3
  4. CNBC 28.8
  5. Bloomberg TV 23.1
  6. France 24 13.1
  7. Aljazeera English 11.2
  8. RT Russia Today 6.8

C-Suite

  1. CNN 54.0
  2. BBC 50.9
  3. Euronews 35.5
  4. CNBC 26.9
  5. Bloomberg TV 21.3
  6. Aljazeera English 12.1
  7. France 24 9.5
  8. RT Russia Today 5.4

Frequent Travellers

  1. CNN 72.2
  2. BBC 67.6
  3. Euronews 45.7
  4. CNBC 42.1
  5. Bloomberg TV 35.2
  6. Aljazeera English 19.1
  7. France 24 17.8
  8. RT Russia Today 11.4


CNN Websites include CNN International & CNN Money

BBC.com international website only included


Base: All EMS respondents / Influential Opinion Leaders (4+) / C-suites (Private sector) / Freq. Int'l Business Travellers (6+ trips)

Universe: 47,022,000 / 4,771,000 / 3,794,000 / 2,293,000

Source: EMS Summer 2011 - 20 countries - Synovate