Mobile Web

Ad Opportunities:
  • 300x50 Inline Banner and 216x36 Inline Banner
  • 300x50 Rich Media Inline Banner expands to 300x300
  • Pre-Roll Video


Placement:
  • 300x50 Inline Banner and 216x36 Inline Banner:
    • Top and Bottom of the homepage
    • Top of all other section fronts and story pages
  • 300x50 Rich Media Inline Banner:
    • Top and Bottom of the homepage
    • Top of all other section fronts and story pages


Design Specs:
  • 216x36 Inline Banner:
    • File Size: 5k max
    • File Type: PNG, JPG, or GIF (GIFs must be static)
  • 300x50 Inline Banner:
    • File Size: 7.5k max
    • File Type: PNG, JPG, or GIF (GIFs must be static)
  • 300x50 Rich Media Inline Banner:
    • Initial File Size: 7k max
    • File Size: 40k
    • File Type: PNG, JPG
  • Video Gallery Slate:
    • Dimensions: 640x360 px
    • Polite Load Size: 30k max
    • Total File Size: 37k max
    • Method of expansion and un-expansion must be click/tap to expand
    • All click-through URLs must open in a new browser window


  • Video Specs:
    • Video Placement Rule:
      • Only 1 pre-roll and post-roll is allowed for every 1 video play.
    • Pre-Roll:
      • Aspect Ratio: 16:9
      • Duration: 15 seconds max
      • File Size: 30MB max
      • File Type: H.264, MPEG-2, DV, QuickTime (MOV)
      • Video must contain a soundtrack even if the ad is to run without sound.


    • Additional Notes:
      • Only one file type is needed. JPG files with EXIF metadata are not supported.
      • Mobile phones that don't support image animation tend to render only the first image frame. For this reason, the MMA recommends that the first image frame should contain the entire advertising message, instead of leaving important information for subsequent frames.
      • Third party serving is not allowed on non-rich media banners, however we do offer pixel tracking (DFA and Atlas are the approved vendors for pixel tracking).
      • All creatives must be received by CNN.com a minimum of 20 business days prior to contracted launch date.
      • Client mobile optimized web site (must exclude functionality restriction on mobile phone, i.e. Flash)
      • If client does not have mobile optimized web site a landing page can be built. Please allow 20 business days minimum lead time.