The purpose of this document is to act as a guide to the range of advertising opportunities available on CNN International.com.
Our specification requirements are designed to embrace the best of the internet and its unique creative possibilities, while ensuring that all advertising complements our users' experience when visiting the world’s leading news site.
By striving to continually improve the CNN user experience, we offer a greater opportunity for your brand and message to be well received.
When reviewing our requirements we ask that you pay particular attention to the following:
- Animation cannot continue past 15 seconds.
- Frame rate must be no more than 18fps.
- Expanding adverts must be user-initiated by mouse over or click.
- Flash clickTag must be correctly coded.
- All creative is required for testing 3 days in advance.
FILE FORMATS: FLASH, GIF, JPG, HTML |
FILE SIZE |
|||||
|---|---|---|---|---|---|---|
Ad Product
| Dimensions
| Rich Media
| Max Initial File Size
| ^^Max Polite File Size
| Total File Size (initial + polite)
| Video File Size
|
| Large Rectangle | 336x280 |
Yes |
40k |
80k |
120k |
500k/lo bw 1MB/hi bw |
| Medium Rectangle | 300x250 |
Yes |
40k |
80k |
120k |
|
| Half-Page Ad | 336x850 or 300x600 |
Yes |
75k |
25k |
100k |
|
| Leaderboard | 728x90 |
Yes |
40k |
80k |
120k |
|
| Skyscraper | 160x600 |
Yes |
40k |
80k |
120k |
|
| *3:1 Rectangle | 300x100 |
Yes |
40k |
80k |
120k |
— |
| Rectangle | 180x150 |
Yes |
40k |
80k |
120k |
— |
| Button | 120x90 |
Yes |
20k |
85k |
100k |
— |
| ** Entitlement | 88x31 |
No |
5k |
— |
5k |
— |
| Overlay Video Banner |
300x50 |
No |
— |
— |
100k |
500k/lo bw 1MB/hi bw |
450x50 |
No |
— |
— |
100k |
||
| *Push Down | 970x66 |
Yes |
60k |
160k |
220k |
|
| Video Pre-roll | Aspect Ratios: 16:9 & 4:3 |
— |
— |
— |
— |
— |
| Video Post-roll | — |
— |
— |
— |
— |
|
| Clickable Video Ad | — |
— |
— |
— |
— |
|
| Video Companion | 300x60 |
No |
30k |
n/a |
30k |
— |
| Pop-Under | 720x300 |
Yes |
40k |
— |
40k |
— |
| (Special circumstances) |
||||||
| All Floating Ads | — |
— |
80k |
160k |
240k |
— |
^^ This represents the post-page load ("polite") file size. When/if users click off page, additional load must terminate immediately.
* New IAB Ad Unit
** Special entitlement Logo treatment will involve coordination with agency and CNN.com due to new ad integration design guidelines. This requires an .eps file of advertiser logo to be submitted to CNN.com's Digital Business Integration group. See your respective ad operations contact for more details.
Examples
Large Rectangle
- 336x280 pixels
- FLASH, GIF, JPG, HTML
- 40k Max file size
- 80k Polite Flash file size
- 500k/lo bw - 1MB/hi bw Polite Video file size
- 120k Total file size
Medium Rectangle
- 300x250 pixels
- FLASH, GIF, JPG, HTML
- 40k Max file size
- 80k Polite Flash file size
- 120k Total file size
Half Page Ad
- 336x850 or 300x600 pixels
- FLASH, GIF, JPG, HTML
- 75k Max file size
- 25k Polite Flash file size
- 100k Total file size
Leaderboard
- 728x90 pixels
- FLASH, GIF, JPG, HTML
- 40k Max file size
- 80k Polite Flash file size
- 120k Total file size
Skyscraper
- 160x600 pixels
- FLASH, GIF, JPG, HTML
- 40k Max file size
- 80k Polite Flash file size
- 120k Total file size
Button
- 120x90 pixels
- FLASH, GIF, JPG, HTML
- 20k Max file size
- 85k Polite Flash file size
- 100k Total file size
Entitlement
- 88x31 pixels
- GIF, JPG, HTML
- 5k Max file size
- 5k Total file size