Additional Instructions

Audio and Video:
No host-initiated audio is permitted on CNN.com. Audio must be user-initiated by clicking within the banner and contain clearly visible "mute" and "stop" functionality. Video can be host-or-user initiated. Any exceptions need prior approval.

Frequency Capping for the following:
Floating Ads: One (1) ad every eight (8) hours per user
Transitional Ads and Pop-unders: One (1) exposure per unique user every 24-hours

Ad Creative Animation Time for the following:
Transitional, Audio, and Floating Ads: Up to :15 seconds all pages.

In-Banner Streaming Video: Up to :30 seconds on all pages. Allowance of up to 2:00 maximum on section main pages and special reports (excluding the Home Page) in the 336x280 banner only with a video pause at :30 seconds to invite users to continue viewing the ad. Video must contain clearly visible "mute" and "stop" functionality.

Animation/Looping Guidelines for all media types:
No loop maximum, but total animation time for all loops combined cannot exceed :15 seconds. Also, ads may not employ persistent rapid/"strobbing" animation of any graphic, copy, or background element(s).

Functionality:
Where applicable, the "ON/OFF", "STOP/PLAY", and "CLOSE" button must be prominent and obvious.

"Close X" Button:
A mandatory "CLOSE X" button(s) must be prominent and obvious in the top right corner for floating, out-of-banner, and expandable banner initiated by a user's click. Close button font size must be 11 pixels, bold text, and 4 pixel padding around the text. Reminder ad may not cover core page navigation or other ads.

Pop-unders and Pop-ups:
Pop-unders are ONLY permitted on the CNN.com home page. No host-initiated audio or video in any pop-unders.
Pop-ups are not accepted on CNN.com.