CNN Video Guidelines

Accepted Streaming Video Ad Delivery Formats:
Aspect Ratios: 16:9 & 4:3 (4:3 to get black curtains to fit 16:9)

Size: Full Screen
Tape-Based Media (4:3 only): Any standard-definition format Betacam: SP, SX, Digital Betacam, MPEG IMX

File-Based Media (16:9 & 4:3): Delivered on CD-R or DVD-R:Uncompressed QuickTime, MPEG-2 Program or Transport Stream file, DV file.

All files must contain a soundtrack, even if the ad is to run without sound.

Delivery Address for Streaming Assets:
Turner Ads QA
CNN.com
One CNN Center, SW0836B
Atlanta, GA 30303-2762
Turner.Ads.Qa@turner.com

Companion Display Ad Formats: 300x250, 234x60,
Overlay Ads: 300x50, and 450x50
Banners (JPEG, GIF and Rich Media)

  • See below for additional details on companion units and/or creative production process.

In-stream Companion Ads: CNN.com will NOT allow any in-banner video ads on the multimedia story pages and video section as those pages will have a pre-roll synced with a 336x280 banner.

Consistent with CNN.com Rich Media Ad Guidelines:
In-Banner Rich Media (customized Flash & vendor products)
Branding Studies w/ Pop-Up Questionnaires (launch from 336x280)

Exceptions to CNN.com Rich Media Ad Guidelines:
No Audio, Pop-Up Ads, Pop-Unders, Expandable or Floating Ads


Specifications Overview

FILE FORMATS: FLASH, GIF, JPG, HTML
FILE SIZE
Ad Product Dimensions Rich Media Max Initial File Size Max Polite File Size Total File Size (initial + polite) Mode (Cinema/Browser)
Video In Stream 896x504 YES: subject to site approval – – – Cinema & Browse
Medium Rectangle 300x250 YES** 50k 100k 150k Browse
Small Rectangle 234x60 YES** 50k 100k 150k Cinema
3:1 Rectangle 300x100 YES** 50k 100k 150k Browse: Sponsored/Advertiser Collections
Entitlement 88x31 NO (Static) 5k – 5k Browse: Advertiser Collection
Background Skin 1680x707 NO (Static) 100k – 100k Cinema & Browse
  • Companion units (static only) can be created by CNN.com upon requests made to DBI provided advertiser logo, EPS or PSD files, along with any design guidelines are received at least one full business week in advance of start date.
  • Background skin is subject to site approval and CNN.com design team can assist with creative production if needed.
  • 3rd party ad serving is allowed except for Entitlements and Background Skin.
  • NOTE: Ad expansion of companion unit is NOT permitted.