CNN Mobile Guidelines

Acceptable mobile advertisement platforms are as follows:
.gif
.png

Graphic/Display Format
Any graphic/display banner must be submitted as a .gif or .png, with any one of the following specifications:

XX-Large Banner 320x70 7-10k 320 x 70
X-Large Banner 300x64 6-9k 300 x 64
Large Banner 215x34 5-7k 215 x 34
Medium Banner 167x30 3-5k 167 x 30
Small Banner 120x20 2k 120 x 20

**Animated gifs are accepted, but the first image frame should contain the entire advertising message, instead of leaving important information for subsequent frames – because mobile phones that don't support image animation tend to render only the first image frame.

Section Targeting
Advertisers can target specific sections on CNN's mobile WAP site, such as US, World, Entertainment, etc.

Other Services

Mobile Offsite Client URLs: If you choose to use a mobile offsite URL that will link from your ad creative, please provide the mobile site in WML and XHTML supported formats.

If you choose to provide either platform, we will default to using our internal jump page for the remaining formats.

Clients must provide text and graphic for static landing pages to support WML and XHTML formats.

General Information
All mobile ads must be received by CNN.com at least 20 days prior to contracted launch date.

Contact
For operation inquiries, please contact Jaime O'Connor or Scott Braslow: internationaldigitadoperations@turner.com