Expandable Banners (User-Initiated ONLY)

All expandables must be user-initiated across the site. CNN.com strongly recommends and prefers 'click to initiate', however, will accept roll over/roll off pending site approval.

Method of expansion and un-expansion must be the same. (i.e., click-to-initiate or click-to-close OR rollover-to-initiate or roll off-to-close)

Site pre-approval is required before accepting an expandable banner on the Home page. If approved for the Home page, user initiation must be click-to-initiate and click-to-close. Preferred execution includes 300x250 expansion LEFT to 500x250 ONLY.

Additionally, CNN.com must pre-approve expandables for section fronts. Preferred execution includes 336x280 expansion DOWN to 336x500 OR LEFT to 500x280. Click to expand is preferred however 'roll on/roll off' will be accepted pending site approval.

Expandable Ads are accepted on all pages and for all ad units except for the following:
No expandables accepted on these pages:

• NewsPulse
• CNN Video section; CNN.com Live Video Player
• Story pages with in-page video synched with a pre-roll commercial
• iReport.com main page

No expansion of these units:

• 336x850
• 300x600
• 300x100
• 180x150
• 120x90

Maximum Expansion on HTML (creative pixel size includes banner and panel):
     * 728x90 at Top of page expands to 728x270 (expands down only); Polite file load - 80k
     * 728x90 at Bottom of page expands to 728x270 (expands up only); Polite file load - 80k

* Excludes Homepage

All Expandable ads must be 3rd Party Served