Push-Down Banner
The Pushdown banner is a premium opportunity for advertisers to maximize the full content area within the banner upon initialization. CNN.com accepts the Online Publisher Association (OPA) pushdown on multiple pages across the site pending site approval. Contact your digital ad sales representative for more information.
Ad opportunities: 970x66 pushes down content, expanding to a maximum 970x418.
Maximum initial file size: 40k
Maximum expansion duration: Up to :05 seconds
Maximum animation: Up to :05 seconds. If animation continues after collapse, the maximum time permitted is :10 seconds. Therefore, the total animation within the push down
banner is :15 seconds.
Frequency capping: One (1) host-initiated expansion per user 24-hours.
Subsequent displays are user-initiated push-down banner replay by clicking.
Audio: User-initiated
Video: Host or User-initiated
Border: 1 pixel black
Close buttons: Top Right Corner (Prominent and obvious, preferably 11 pixels font size bold text and 4 pixel padding around the text).
