Transitional Ads (also referred to as Interstitial Ads)

Transitional ads are defined as full-page ads that appear between CNN.com pages during user navigation.

All click-through URLs must open in a new browser window.

The transitional ad needs to show on entry.
Accepted section main pages only: Entertainment, Technology, Travel, Living, Health, Opinion and Justice

Dimensions: Up to 770 pixels wide and 600 in height, and all fixed-width web pages should be center-aligned in the browser window and should have a design space of 766 pixels wide, plus 4 pixel margins on both the left and right sides (total page width equals 770 pixels). Horizontal scroll bars are not permitted.
  • Maximum initial file size: 40k
  • Maximum Animation: Up to 15 seconds and must close automatically after that. (Video can be host-or-user initiated. Audio must be user-initiated.)
  • Close functionality: Ad must include a CNN header (which CNN.com can supply) with a 'SKIP THIS AD' link that will go to the link the user clicked on.
  • Frequency: One (1) exposure per unique user every 24-hours.
  • Approved vendors: Unicast and Klipmart
Prior approval required for all transitional ads at least 15 business days in advance of the campaign launch.

Final approved creative must be submitted at least 5 business days in advance of the campaign launch.

NOTE: CNN.com serves ad tags thru IFRAMES, so please modify the code accordingly and include instructions for trafficking.