Transitional Ads (also referred to as Interstitial Ads)
Transitional ads are defined as full-page ads that appear between CNN.com pages during user navigation.
All click-through URLs must open in a new browser window.
The transitional ad needs to show on entry.
Accepted section main pages only: Entertainment, Technology, Travel, Living, Health, Opinion and Justice
Dimensions: Up to 770 pixels wide and 600 in height, and all fixed-width web pages should be center-aligned in the browser window and should have a design space of 766 pixels wide, plus 4 pixel margins on both the left and right sides (total page width equals 770 pixels). Horizontal scroll bars are not permitted.
Final approved creative must be submitted at least 5 business days in advance of the campaign launch.
NOTE: CNN.com serves ad tags thru IFRAMES, so please modify the code accordingly and include instructions for trafficking.
All click-through URLs must open in a new browser window.
The transitional ad needs to show on entry.
Accepted section main pages only: Entertainment, Technology, Travel, Living, Health, Opinion and Justice
Dimensions: Up to 770 pixels wide and 600 in height, and all fixed-width web pages should be center-aligned in the browser window and should have a design space of 766 pixels wide, plus 4 pixel margins on both the left and right sides (total page width equals 770 pixels). Horizontal scroll bars are not permitted.
- Maximum initial file size: 40k
- Maximum Animation: Up to 15 seconds and must close automatically after that. (Video can be host-or-user initiated. Audio must be user-initiated.)
- Close functionality: Ad must include a CNN header (which CNN.com can supply) with a 'SKIP THIS AD' link that will go to the link the user clicked on.
- Frequency: One (1) exposure per unique user every 24-hours.
- Approved vendors: Unicast and Klipmart
Final approved creative must be submitted at least 5 business days in advance of the campaign launch.
NOTE: CNN.com serves ad tags thru IFRAMES, so please modify the code accordingly and include instructions for trafficking.
